As a member of the ICC T20 World Cup 2020 senior management team, Simon has responsibility for commercial functions across the business, including ticketing and sponsorship, and also oversees marketing, which includes brand, digital marketing and media buying.
Simon has more than two decades of experience within brand-led global organisations, including 12 years at adidas.
His most recent role was General Manager, adidas Hong Kong, and he also held senior roles in China and Australia. Prior to adidas, Simon spent more than eight years with Nike in the Australia and EMEA businesses.
