Erin Lightfoot

Erin is a highly-skilled tourism and marketing expert with a strong reputation in the marketplace.

She has a long-standing and varied career having held tourism marketing, general management, Director and CEO positions across the private and public sectors of the Victorian tourism, events, marketing and advertising industry. For 10 years Erin owned her own strategic tourism, marketing, management and design agency, working in the tourism, leisure and events industry space.

Erin is much more than a consultant for hire. She has also “walked the walk” in the real world, having worked for the Oceanis Group as their GM Marketing Australia for 10 years (Melbourne Aquarium, Underwater World Sunshine Coast, Siam Ocean World Bangkok, Busan Aquarium Korea, Chang Feng Ocean Park Shanghai and Dubai Mall Aquarium). She thus has significant practical experience in the areas of tourist attraction management: master planning, business planning, branding, marketing and tourism trade sales management.

Erin is now the new Managing Director at Magnum Opus Partners (MOP). Magnum Opus Advertising, (now rebranded as MOP), is one of Australia’s longest established and best-known independent strategic marketing agencies.

Erin’s personal key strengths lie in her capacity to make things happen, think strategically and stay ahead of the game. She has helped Magnum Opus Partners to forge their new positioning in the market – “Results. Nothing Less.” As she says, “We are a “creative house”. But business strategies and creative ideas need to turn up positively on the bottom line, or really, what are we all doing?”