Money In Sport Conference Programme

The Star, Gold Coast, Queensland Australia

PRE CONFERENCE – SUNDAY 12TH NOVEMBER 2017

6.45pm Registration Opens The Star Poolside
7.00pm Welcome Drinks The Star Poolside

DAY 1 – MONDAY 13TH NOVEMBER 2017

TIME TOPIC SPEAKERS
8.00am REGISTRATION OPENS Breakfast – Surfers Paradise Room
8.55am Opening Address • Andy Jackson – Global Brand Director – FourFourTwo at Haymarket Media Group
9.00am Keynote Keynote Speaker:
• James Johnson – 
Head of Professional Football at FIFA
9.30am Foreign Investment
Foreign investment can offer a platform for growth but does it put the fabric of organisations at risk?
Panel Discussion:
Moderator
• Andy Jackson –
Global Brand Director – FourFourTwo at Haymarket Media Group
Panel
• Joey Brander – 
President/Managing Partner at First Serve Partners
• Tom Parker – 
Partner, China Advisory at Bastion S&GO
10.30am Morning Tea – Networking Break
10.45am New Sporting Powers
How does the emergence of new brands & markets affect your organisation? How can your brand grow in the face of competition?
Panel Discussion:
Moderator
• David Davutovic –
Chief Football/Soccer Writer at Herald Sun & NewsCorp Australia
Panel
• Tom Parker – 
Partner, China Advisory at Bastion S&GO
• Gianluca Pavanello – 
CEO at Macron
• Mark McCraith – 
CEO at Maxus Global
• Martin Ma –
CEO at Beijing Landing Sports Culture Development Co., Ltd.
11.45am Keynote
Learn directly from LinkedIn on how employees can professionally position themselves to stand out from the crowd.
Keynote Speaker:
• James Delahunty – 
Senior Relationship Manager at LinkedIn
12.15pm Lunch – Workshops
1.30pm Keynote Keynote Speaker:
• Patrick Delany – 
CEO at Fox Sports
1.55pm Keynote Keynote Speaker:
• Yasuaki Iwasada –
General Manager at J.League Digital Inc.
2.10pm Streaming & Broadcasting
How traditional providers may be forced to change their models in the face of competition.
Panel Discussion:
Moderator
• Ed Wyatt –
Social Content Producer at Sportsbet
Panel
• Olly Wilton – 
Head of Sports Partnerships at Twitter Australia
• Christian Thian – 
Legal Counsel at Telstra
• Yasuaki Iwasada –
General Manager at J.League Digital Inc.
2.30pm Keynote
Rethinking what fans really want
Keynote Speaker:
• Ian Clarke –
Partner at Deloitte
2.50pm Rethinking what fans want
Fans are as educated and informed as ever. They also have more choice than ever before. Engaging with and keeping them feeling relevant is critical for the success of any club, league or brand.
Panel Discussion:
Moderator
• David Davutovic –
Chief Football/Soccer Writer at Herald Sun & NewsCorp Australia
Panel
• Ian Clarke – 
Partner at Deloitte
• Blair Crouch – 
GM, Marketing & Commercial Operations at Moonee Valley Racing Club
• Brendan Graham – 
Digital & Innovation Manager at Brisbane Lions AFC
• Debs Majumdar –
Digital Commercial Manager at Fox Sports
• Alita Harvey-Rodriguez –
Consumer Marketing Expert at Milk It Academy
3.15pm Afternoon Tea – Networking Break
3.30pm Sponsorship ROI
With more opportunity than ever before to spend sponsorship dollars, what makes sport the ideal platform for sponsors?
Panel Discussion:
Moderator
• Andy Jackson –
Global Brand Director – FourFourTwo at Haymarket Media Group
Panel
• Mark McCraith – 
CEO at Maxus Global
• Adam Richardson – 
Head of Partnerships & Media Sales at AFL
• Jeff Doyle – 
Group CEO at Altus Traffic
• Mick Spencer – 
Founder, Managing Director & CEO at ONTHEGO Sports
• Fulvio Antonelli –
Director – Marketing & Product – Alfa Romeo – FIAT – FIAT Professional
4.15pm Wearable Technology
Driving fan engagement and sponsorship revenue through broadcast and digital content.
 
Presented by Catapult Sports
Presentation: ‘Game of Data’
Luke Gooden –
General Manager, Football Integration and Innovation at NRL
 
Panel Discussion:
Moderator
• PJ Roberts –
Head of Commercial, Australia and New Zealand, South and Southeast Asia at Catapult Sports
Panel
• Luke Gooden –
General Manager, Football Integration and Innovation at NRL
• Shane Mattiske –
Managing Director, Australia & New Zealand at Nielsen Sports
• Damien Hawes –
Head of League Wide Partnerships, Asia Pacific at Catapult Sports
5.15pm Networking Event “Players with Purpose” supported by the Professional Footballers Australia (PFA)

DAY 2 – Tuesday 14TH NOVEMBER 2017

TIME TOPIC SPEAKERS
8.00am REGISTRATION OPENS Breakfast – Surfers Paradise Room
9.00am Keynote Keynote Speaker:
• Cameron Schwab – 
Founder at Lambeau
9.30am Leadership & Culture
Put your organisation on the path to success.
Panel Discussion:
Moderator
• Cassandra Heilbronn –
Senior Associate, Sports & Insurance at MinterEllison
Panel
• Jon Burgess –
Founder at Kwan & NBL Board
• James Hatzimoisis –
Director at Barry Plant
• Cameron Schwab –
Founder at Lambeau
• Clint Newton –
GM of Player Relations at RLPA
10.30am Morning Tea – Networking Break
10.45am Keynote Keynote Speaker:
• Matt Coleman –
Head of Innovation at Magnify World
11.00am Augmented Reality
Augmented reality is the future of sports technology – changing the way users see the sporting world.
Panel Discussion:
Moderator
• Matt Coleman –
Head of Innovation at Magnify World
Panel
• Michael Hurle –
Founder of Ditto Limited
• Craig Meek –
Technology Evangelist & Entrepreneur
• Ross Symons –
CEO at Big Ant Studios
• Theo Fotopoulos –
Group CEO & Principal Consultant at FOS Group Australia
11.45am Keynote Keynote Speaker:
• Adam Richardson – 
Head of Partnerships & Media Sales at AFL
12.15pm Lunch – Workshops
1.45pm Social Responsibility
Being responsible for the community you represent.
Panel Discussion:
Moderator
• Cassandra Heilbronn –
Senior Associate, Sports & Insurance at MinterEllison
Panel
• Allan Turner – 
Co-Founder at Zaidee’s Rainbow Foundation
• Justin Nelson –
General Manager at Melbourne Boomers WNBL
2.30pm Creating Content
Creating, controlling and capitalising on content.
Panel Discussion:
Moderator
• Andy Jackson –
Global Brand Director – FourFourTwo at Haymarket Media Group
Panel
• Brendan Graham – 
Digital & Innovation Manager at Brisbane Lions AFC
• Debs Majumdar – 
Digital Commercial Manager at Fox Sports
• Mireille Ryan – 
CEO at The Social Media Marketing Institute
• Mark Homza – 
Co-Founder & CCO at Flixel
• Olly Wilton –
Head of Sports Partnerships at Twitter Australia
3.15pm Keynote
The redevelopment and commercialisation of Moonee Valley Race Course.
Keynote Speaker:
• Blair Crouch –
 GM, Marketing & Commercial Operations at Moonee Valley Racing Club
3.35pm CRM & Data
Streamlining the flow of data to score points with fans.
Panel Discussion:
Moderator
• Andy Jackson –
Global Brand Director – FourFourTwo at Haymarket Media Group
Panel
• Mark McCraith – 
CEO at Maxus Global
• Piers Thompson –
CEO at PMY Group
4.05pm Conference Concludes
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