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Marvel Stadium: How Disney plan on creating a unique, experiential destination
Having a logo splashed across a stadium is no longer the driving force for brands to be involved in naming rights sponsorships of sports and entertainment venues. So the question is, what is the value in naming rights sponsorships of stadiums?
The Business Of Sports
Today, sports teams and their leagues are big businesses. The National Football League brought in $13B in revenue in 2015/2016 and was followed by Major League Baseball with $9.5B, the English Premier League with $5.3B, and the National Basketball Association with $4.8B. In 2016, the most valuable sports franchise was the Dallas Cowboys, valued at $4B.

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