Money In Sport: Perth Photos & Wrap Up

The Money In Sport Summit Series headed to Perth for the first time on 16 July inside Optus Stadium during one of the city's biggest sporting weeks.

On the eve of the huge match between Manchester United and Leeds United, we were delighted to host Paul Bell, Executive Director at Leeds United along with senior executives from leading clubs, brands and sporting organisations across Australia for a morning of insights, discussion and networking. 

Brodie Carr, Managing Director at Tourism Western Australia, kicked off the morning with some opening remarks followed by a keynote presentation from Simon Millar, GM Commercial & Marketing at ICC T20 World Cup. 

The panel discussions that followed featured leading executives from local and international sport, with a major focus on: 

• The challenge of attracting major international events and how they benefit the host city;
• How clubs and brands can stand out in such a crowded sporting landscape;
• And innovative partnerships that are keeping fans engaged while delivering for both partners.