Alfa Romeo has officially partnered with Money In Sport for its annual Sports Conference, which brings together marketing and sports industry leaders and decision makers from around the world. The new alliance unites Alfa Romeo, one of Australia’s most prestigious, performance-focused and rapidly growing car marques, with Money In Sport, Australia’s leading sports business conference.

Money In Sport, the ultimate sports business conference will be held between 12 – 14 November with the goal to provide relevant discussions, exclusive insights and unrivalled networking opportunities to industry high performers.

Director of Marketing for Alfa Romeo, Fulvio Antonelli, said the decision to partner with Money In Sport was made easier by a shared passion for excellence, innovation and high performance:

“We are thrilled to be the automotive partner for Money In Sport’s annual Sports Conference,” said Fulvio Antonelli.

“Both Alfa Romeo and Money In Sport strive for peak performance, making this partnership the perfect union. We look forward to having a strong presence among world leaders in sports and marketing.”

Money In Sport Managing Director, Lou Sticca, expressed his delight at partnering with Alfa Romeo and his deep respect for the brand:

“Money In Sport is proud to be associated with such a prestigious international brand which aligns with our values and ambitions of creating a truly world class and unique sports business conference,”

“Since its creation 106 years ago, the Alfa Romeo name has become legendary. It evokes passion for motoring like no other. In every Alfa Romeo, technology and emotion converge to produce a true work of art – every detail is essential and every design is the perfect harmony between beauty and purpose.”

As part of the new sponsorship agreement, the Alfa Romeo logo will be displayed across the MIS digital and social media channels. The all-new Giulia Quadrifoglio will also be on display, giving delegates the opportunity to get up close and personal with Australia’s hottest new sports sedan.

To sweeten the deal, conference attendees will also have the opportunity to get behind the wheel of the Giulia, to experience the king of the Nurburgring first hand.

The Money In Sport Conference will take place on the Gold Coast between November 12 – 14. For more information visit www.moneyinsport.com/