DESIGN THINKING
THE FUTURE OF MEMBERSHIP & SPONSORSHIP GROWTH
23 August 2018
Session Snapshot
A new expectation from fans, members, and sponsors.
Experience, value & ROI.
Presented by Alita Harvey-Rodriguez - Managing Director at Milk It Academy.
Case Study: What Really Matters
In this case study, Alita Harvey-Rodriguez will deliver key insights into how Design Thinking was used to transform an NRL club's sponsorship and membership engagement to achieve unrivalled growth and new revenue streams, by digging into the hearts then the minds of members and sponsors before mentioning the wallet.
This inspirational case study is a real insight into the results generated using Design Thinking in Sports to grow revenue across the board, from operations to sales & marketing.
You'll leave with the mindset, methods, and insight necessary to create changes that will leave your sponsors & fans more connected than ever before by providing solutions they will genuinely find valuable, love and engage positively.
This is about prioritising insight over instinct.
KEY LEARNINGS
How Design Thinking unlocked new revenue potential.
How to get new projects off the ground 2x faster to market.
Techniques used to reduce production time by 33% and achieve 301% increase in ROI.
DON'T MISS THIS SESSION AT MONEY IN SPORT
Delegate Passes are available now. Discover how your organisation can implement design thinking to grow revenue across all aspects of your business.
