Alfa Romeo announced as presenting partner

Alfa Romeo Announced As Presenting Partner

ALFA ROMEO

PRESENTING PARTNER OF MONEY IN SPORT 2018

Alfa Romeo announced as Presenting Partner for Money In Sport 2018

Money In Sport is delighted to announce Alfa Romeo will return as a presenting partner of the 2018 edition of Australia's premier sports business conference.

This year Money in Sport will create a truly world-class and unique sports business conference, which Alfa Romeo is proud to be a part of.

Alfa Romeo will once again have a selection of cars on display at Money In Sport, including the All-New Alfa Romeo Stelvio and the Alfa Romeo Giulia Quadrifoglio, a convergence of engineering and emotion.

ALFA ROMEO AT MONEY IN SPORT 2017


Alfa Romeo Preferred Partner Program

Exceptional performance can now be yours.

Money In Sport is proud to offer all Delegates exclusive access to the Alfa Romeo Preferred Partner Program, allowing you to unlock exclusive offers on Alfa Romeo vehicles.

To discover more about the Alfa Romeo Preferred Partner Program and the exclusive benefits for Money In Sport attendees, click here

  • Use the Money In Sport code to login: APP5964

MONEY IN SPORT

6 September 2018

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Sports sponsorship isn’t only about cash

SPORTS SPONSORSHIP ISN'T ONLY ABOUT CASH

Author: Cassandra Heilbronn, Senior Associate at Minter Ellison

24 August 2018

Hear from Cassandra Heilbronn, Keynote Speaker at the upcoming Sponsorship & Partnership Summit in Melbourne, Friday 3 May. Click here for full details.

I will start by saying this – Commercial Managers need to understand the benefits a good contra deal can have for a Club, because if they continue to focus on cash only deals they are going to miss out.  Here is why.

Being in private practice and working in sports law means that I receive a number of requests for sponsorship for clubs and teams. I also get to see the other end with drafting and finalising the sponsorship agreements. What is surprising is the approach that Commercial Managers take towards a contra only deal – usually an immediate no. Who knows if it is a top-down direction or perhaps a bit of a cultural shift as the younger generation come through (ie not understanding the value of a contra deal), but a good contra deal could be worth more to the Club than a minimal cash sponsorship. Here is why.

Not all sponsors want a front facing sponsorship, corporate hospitality packages, the logo on the shirt, game day signage etc. This may be because their client base and target market simply is not the same as what the Club is targeting. Rather, they may want to contra sponsor in order to build relationships with the Club, the Board, the other corporate sponsors or simply have a love for the team (yes that still happens!). These types of sponsors are worth their weight in gold, they are not tying up an asset (which means the Club can still sell it) and the Club is still getting a monetary benefit without the exchange of cash. What type of sponsors are they? They are the ones that can reduce your BAU spend – think about what is already allocated as a spend in the budget, if it is there, it may be easier to turn it into a contra deal - computers/IT, telecommunications, lawyers, and trades.

Generally these sponsors are happy to work for contra – a set amount per financial year in return for hospitality. Many don't even want Chairman's Club or a box – just premium GA tickets. How does it work in practice? Well if we think about it practically, a Club's yearly spend on IT and comms (think all support, phones, internet, Fox Sports access) could be well over $50,000. A contra sponsor may look to offer a fees only deal for $30,000. They provide services up to that amount and in return receive hospitality etc. That reduces the Club's IT and comms spend and all of a sudden there is an extra $30,000 "spare cash" for the Club's bottom line, but as mentioned above, the Club still has the assets (corporate membership, apparel placement) to sell. Revolutionary right? Not really – but there are so many Clubs doing this really well and other Clubs failing to see the bigger picture because the Commercial team are only focusing on meeting their KPIs.

A few things on what Commercial Managers should consider:

  1. Pulling back on the hard sell and seeking cash only sponsorship;
  2. Thinking old school in terms of building a long term relationship with a sponsor, rather than season to season, make sure you have a good agreement and lock it in long term with exclusive renewal periods;
  3. Not writing off a contra only deal, talk with Finance and see if a contra deal will help the bottom line overall (i.e. is the contra offered already budgeted as a spend) and then also be creative to make sure that deal is built into their KPIs; and
  4. Setting up a corporate sponsorship manager to handle the introductions between the sponsors – Board to Board level.

While cash will always remain Queen, in order for a Club to stay at the top of the sponsorship game and attract ongoing partnerships they must revisit their way of thinking and perhaps go back to the future by having a portion of their sponsorship budget being contra.  Think of what the Club could do with all that saved spending!!

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Design Thinking – The Future of Membership & Sponsorship

DESIGN THINKING

THE FUTURE OF MEMBERSHIP & SPONSORSHIP GROWTH

23 August 2018
Alita - Money In Sport

Session Snapshot

A new expectation from fans, members, and sponsors.

Experience, value & ROI.

Presented by Alita Harvey-Rodriguez - Managing Director at Milk It Academy.

Case Study: What Really Matters

In this case study, Alita Harvey-Rodriguez will deliver key insights into how Design Thinking was used to transform an NRL club's sponsorship and membership engagement to achieve unrivalled growth and new revenue streams, by digging into the hearts then the minds of members and sponsors before mentioning the wallet.

This inspirational case study is a real insight into the results generated using Design Thinking in Sports to grow revenue across the board, from operations to sales & marketing. 

You'll leave with the mindset, methods, and insight necessary to create changes that will leave your sponsors & fans more connected than ever before by providing solutions they will genuinely find valuable, love and engage positively.

This is about prioritising insight over instinct. 
Design Thinking

KEY LEARNINGS

How Design Thinking unlocked new revenue potential.

How to get new projects off the ground 2x faster to market.

Techniques used to reduce production time by 33% and achieve 301% increase in ROI. 

DON'T MISS THIS SESSION AT MONEY IN SPORT

Delegate Passes are available now. Discover how your organisation can implement design thinking to grow revenue across all aspects of your business. 

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Marvel Stadium

Marvel Stadium: How Disney plan on creating a unique, experiential destination

MARVEL STADIUM

How Disney plan on creating a unique, experiential destination

20 August 2018

Having a logo splashed across a stadium is no longer the driving force for brands to be involved in naming rights sponsorships of sports and entertainment venues. 

In Canada, Scotiabank paid over $600 million USD for the naming rights of Scotiabank Arena until 2038. 

In the USA, MetLife Stadium will cost the life insurance company in excess of $400 million USD over the course of their 25 year sponsorship deal at the NFL stadium in New Jersey.

According to recent news reports, Football powerhouse Barcelona are searching for a naming rights sponsor for their iconic Nou Camp stadium. The asking price? A cool $479 million USD.

So the question is, what is the value in naming rights sponsorships of stadiums? In 2018, this investment means having access to fans and direct contact with them through the match day experience, tailoring specific campaigns and offers for the audience.

It's All About Access & Fan Interaction

This access & interaction to fans allows a brand to engage with the consumer and turn them into customers of their own.

Using all of the latest technology and data management systems, brands and stadiums can capitalise on unique activations by improving the fan experience and ultimately bringing more people through the door benefits both the stadiums and the naming rights partner.

We are now bearing witness to one of the most unique and creative stadium sponsorship deals of recent times, Disney Australia taking the naming rights of Melbourne's multi-purpose Docklands stadium which will be known as Marvel Stadium.

DISNEY AT MONEY IN SPORT 2018

Bringing together one of the world’s leading entertainment brands with Australia’s premier stadium to create a unique, experiential lifestyle destination.

Kylie Watson-Wheeler, Senior Vice President & Managing Director at the Walt Disney Company Australia & New Zealand, spoke exclusively at Money In Sport 2018 about The Marvel Stadium agreement - Watch Kylie's keynote presentation below.

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LaLiga in Asia: A different ball game

LaLiga In Asia

A different ball game

19 July 2018
Ivan Codina, LaLiga
Ivan Codina | LaLiga

Money In Sport is excited to announce a huge addition to this year's conference, Ivan Codina, Managing Director - SEA, Australia, South Korea & Japan at LaLiga. 

Ivan has over 15 years of experience in the sports industry, with the past 9 years being in Asia. After succeeding in roles for FC Barcelona and Sport SG as well as agencies such as Dentsu and Red Card, Ivan currently heads the regional office for SEA, Australia, Japan and South Korea at LaLiga. 

LALIGA AT MONEY IN SPORT

Ivan will lead the expose on stage at Money In Sport, which will be focusing on LaLiga's strategy in APAC:

"An insider view at how LaLiga approaches fans of the beautiful game in APAC, the multi-faceted "Glocal" strategy in reaching a hugely diverse region, and adapting to new consumption behaviours.  Join LaLiga as we discuss how we understand and aim to overcome the challenges of the region."

Watch Ivan Codina's full keynote presentation from Money In Sport below.

GROWTH OF LALIGA IN APAC

In an effort to expand the league beyond Real Madrid and Barcelona, league President Javier Tebas has a focus on expanding LaLiga and pushing the brand into new markets. Asia is one key market that presents huge potential growth for the league as a whole.

LaLiga has set a target of doubling viewership in Asia by 2020. Since 2016, the league has seen a 25% increase in viewership across the region and opened new offices throughout Asia to capitalise on what many leagues see as a huge growth area.

In the past, individual clubs (largely Real Madrid and Barcelona) have sold their International TV rights individually, compared to the EPL which has been selling International TV rights collectively since 1992 allowing the EPL brand to help grow the profiles of smaller clubs. To improve the brand, the league is investing heavily in improving the product through innovative camera angles, 360-degree replays, improved stadiums and better production quality. 

A key aspect of LaLiga's strategy for growth in Asia has also involved restructuring schedules to suit the Asian live market. There are now 5-7 live games per week that are broadcast at decent times across Asia, allowing viewers in the region to experience live content. While these schedule changes surprised Spanish fans at first, stadium attendances in Spain rose by 12%, benefiting the league at home as well as in Asia. 

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Can brand Cricket survive the ball tampering crisis?

Can brand cricket survive the ball tampering crisis

By Andrew Baxter, Marketing & Communications Advisor

11 July, 2018

According to AFR Weekend’s Top 50 Australian sports earners last year, David Warner and Steve Smith earned just over A$8m between them. It was from a combination of their Australian contracts, IPL contracts and brand endorsements. After the infamous Cape Town ball-tampering incident, they’ll earn next to nothing over the ensuing 12 months, as their playing contracts have been suspended and their endorsement contracts annulled.

They’ve also lost their personal brand reputations. And Cricket Australia’s brand has taken a hit too. Subsequently they too have an income issue, with major sponsor Magellan walking away from a 3 year A$24m sponsorship deal.

The question is, can the players’ and the organisation’s brand reputation be restored, and in turn once again attract major sponsors?

Brands live in the hearts and minds of people. And there is a strong underlying emotional connection Australians already have with our cricket team.

Brands, like people, have a history of being forgiven for making one mistake, but not for making the same mistake multiple times. Consumers forgave Apple after their 2010 iPhone4 issues. They eventually also forgave Vodafone for their 2011 Vodafail. And Qantas took only two years to restore their brand reputation measures after the 2011 strike.

In sport, other perceived cheating incidents like Melbourne Storm’s 2010 salary cap rort and Essendon and Cronulla’s peptide programs have also been overcome in three to five years from a brand reputation point of view. Again they proved to be one offs, albeit big ones.

It provides a window of hope for Steve Smith, Cameron Bancroft and Cricket Australia.

It was Swimming Australia that has never quite returned to their brand reputational heights, after multiple disciplinary issues including repeated Stilnox incidents. Like cricket’s current ball-tampering crisis, the root cause was put down to leadership and cultural problems within the team.

It’s a familiar story in politics, with the Liberal and Labor parties enduring multiple controversies in the last decade that have negatively affected their brand, with few signs of a reputational turnaround led by forgiving voters. It’s this scenario that is the problem for David Warner. In 2013 he went through Twitter wars with journalists, the Joe Root punch, and his failure to turn up to a grade cricket match. And now in 2018 the staircase incident with Quenton de Kock and the ball-tampering. It’s a long list for fans and sponsors to forgive, and a long way for his personal brand to recover from.

The key to restoring the brand reputation of a person, company or organisation is to understand that brands are built on four dimensions. First, how different the brand is. For example, Vegemite is very different from other food brands. Second, how relevant a brand is to people. Chanel is relevant to only a small group of people, whereas Woolworths is relevant to everybody. Third is the perceived quality and popularity of a brand. Even if you’ve never driven a Holden, you have an opinion on how good their cars are. Finally, how much people know and understand a brand. Most Australians know that Qantas has a white kangaroo on the tail and has a great safety record.

After the salary cap issue, Melbourne Storm focused on the latter two dimensions – improving the quality of its brand and giving people a deeper understanding of their brand. The highlights were transparency, honesty, leadership, a strong sense of community, respectfulness, and hard work both on and off the field. The team walked before they talked. Craig Bellamy and Cameron Smith became leaders to admire via their actions. When their major sponsor left, they replaced the sponsor’s logo on their guernseys with a different charity each week. They made sure the salary cap issue was a one-off. In turn the brand was restored in three years.

There are good lessons to be learned for Cricket Australia, Steve Smith, Cameron Bancroft and David Warner. Already Smith in particular has followed the transparent and honest path; his raw and real self.

For sponsors, the most basic endorsements are the easiest to rationalise at this time. The brands with the clear links to the cricketer or the cricketing body. Cricket bat companies. Sports clothing and footwear brands. It’s the brands who have chosen the cricketers or Cricket Australia for their shared values that will be more at risk. Family brands like KFC, BUPA, Commonwealth Bank and Toyota. Brands like Qantas who Alan Joyce reminded us share that “significance of a fair go” with the Australian cricket team. These inconsistent values were the reason Magellan’s CEO gave for terminating their partnership with Cricket Australia.

It’s been a tough week for our cricketers and Cricket Australia, but there are brand lessons from the past that can guide them to a positive longer term outcome.

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Walt Disney, PGA Tour, FFA, and more join Money In Sport 2018

WALT DISNEY, PGA TOUR & MORE JOIN MONEY IN SPORT 2018

The latest announcement of speakers for Money In Sport 2018 includes some of the biggest brands in sport and entertainment. We are excited to add speakers from the PGA Tour, Walt Disney, FFA, Deloitte and more to the lineup for Money In Sport 2018. 

Alongside these leading brands, we're also excited to announce speakers who are experts in marketing and communications, particularly in engaging Millennials and younger markets that are key for brands, clubs and organisations.

Delegate Passes available here - Don't miss these speakers and many more at Money In Sport 2018.

Kylie Watson-Wheeler | Senior Vice President & Managing Director at The Walt Disney Company Australia & New Zealand

"Kylie is responsible for all areas of The Walt Disney Company in Australia and New Zealand across Film, TV, Consumer Products, Digital, Home Entertainment Distribution and Television. She manages a portfolio of content and products across Disney, Pixar, Marvel, Star Wars, ESPN and ABC Studios (US)." - Read Full Bio

​​​​Matt Kamienski | Vice President of the PGA Tour & Executive Director of the Presidents Cup

"Holding over 20 years experience with the PGA Tour, Matt Kamienski has held oversight roles of nine previous Presidents Cup events and has been an integral part of some of golf’s most prestigious tournaments, with leadership roles across the World Golf Championships events and with the World Cup of Golf." - Read Full Bio

Terri-Leigh Jacobs | Founder at Formation Media

"As a seasoned Millennial marketing strategist, branding and digital marketing expert, Terri-Leigh is passionate about helping businesses grow their online presence to reach their full potential and spark authentic connections with Millennials and Gen Z." - Read Full Bio

​​​​David Culbert | Director at Jump Media & Marketing

"Jump are sports business strategists with specific expertise in event marketing, communications and community engagement. Recent projects include the World Cup of Golf and Presidents Cup in Melbourne in 2018 and 2019, Gold Coast Commonwealth Games Organising Committee and Commonwealth Games Australia." - Read Full Bio

​​​Brittney Cutts | Health & Fitness Professional & Influencer

"Britt is an experienced professional in Melbourne influencing females to fall in love with physical activity and taking care of themselves. BrittActive developed through social media avenues so that she could connect with people globally. She now co-owns gym called The Woodshed, runs fitness retreats and is an Adidas ambassador." - Read Full Bio

Symon Brewis-Weston | CEO at FlexiGroup

"Symon Brewis-Weston has extensive international financial services experience and a deep understanding of consumer and business markets in Asia-Pacific. Symon also  received the United Nations Women’s Empowerment Principles CEO Leadership Award in 2015 for his commitment to workplace diversity and community engagement." - Read Full Bio

​​​​Luke Bould | Head of Commercial & Media Rights at FFA

"In his role at FFA, Luke oversees football’s domestic and international broadcast and digital rights and the code’s commercial business including sponsorship and licensing. Luke’s commercial success has been achieved through a single-minded customer focus, creating value through fan engagement in an uncluttered brand environment." - Read Full Bio

David Hille | Senior Analyst at Deloitte & Former AFL Player

"David played 197 games with the Essendon Football Club and now works with Deloitte’s economic and commercial advisory practise in Sydney. David brings a unique perspective of the Australian sporting landscape having now sat on both sides of the fence." - Read Full Bio

MONEY IN SPORT

21 June 2018

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What does it take to turn your idea into a reality?

TURN YOUR IDEA INTO A REALITY

SQUAREKNOT AUSTRALIA WORKSHOP

The sports technology & startup space has never been so competitive, yet at the same time there has never been so many opportunities for visionaries and innovators to create their own revolution.This year at Money In Sport, we are excited to have a dedicated workshop for budding entrepreneurs and investors alike, to understand: 

What does it take to turn your idea into a reality? 

Workshop conducted by Patrick Schilling and Michael Seder from Squareknot Australia.

Our 2nd release of Delegate Passes closes on June 30th - Save $200 by purchasing yours today!

Delegate Passes available here

Who is Squareknot Australia?

Squareknot is bridging the gap between growth companies looking for funding and investors in search of new opportunities. By providing access to deal flow, individuals are able to build portfolios of the companies where they identify opportunity. The Squareknot Community comprises investors, entrepreneurs, advisors, mentors and industry experts. 

While capital is important, we recognise the ability to leverage the resources of our members by way of making connections, opening commercial doors, providing guidance or adding weight to a board is invaluable to high growth companies. Active engagement is strongly encouraged. Prospective companies are thoroughly vetted by ourselves and our partners.

As a result, we expect to feature companies that are found to be compelling with unambiguous business opportunities. Squareknot currently has 10+ Investments in local and overseas businesses as well as several startups as clients via their active investment process.

Patrick Schilling

Patrick has over 13 years experience working in listed equities, most notably as Director of Institutional Equities at Citi and RBS. Since 2010, Patrick has been actively involved in the start-up space through a variety of roles ranging from entrepreneur, designer and developer to mentor, sales, marketer and promoter. In 2014 had the opportunity to get involved with Squareknot out of the UK and with Michael Seder to set it up in Australia.

Michael Seder

Commencing work in the retail liquor industry 25 years ago, Michael held the position of Managing Director for the retail liquor chain ABWS (retail division of the listed entity IDH Limited) Michael managed the sale of ABWS to Woolworths (currently trading as BWS). In 2001 Michael founded a retail homewares and bridal gift registry business that owned and operated a “bricks and clicks” retail business. This was sold to oo.com.au in 2010. Michael then spent 2 years at Rose Only as Innovation Officer whilst starting to invest in technology startups. In 2014 had the opportunity to get involved with Squareknot out of the UK and with Patrick Schilling to set it up in Australia.

MONEY IN SPORT

19 June 2018
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7 new speakers announced for Money In Sport 2018

7 NEW SPEAKERS ANNOUNCED

MONEY IN SPORT 2018

We are delighted to announce 7 new speakers for the 2018 Money In Sport Conference! Providing a wealth of experience from a range of sports, leagues, businesses and government, these speakers each add their own expertise and insights to the lineup for Money In Sport 2018.

We have just announced our 2nd release of 2018 Delegate Passes. Hear directly from these speakers as they discuss how they continue to transform their industries on stage at Money In Sport 2018. 

Delegate Passes available here.

Ben Sellenger | Executive Director at Bastion Live

"One of Australia's leading executives in sport and former CEO of the PGA Tour of Australasia, Ben has a history of disrupting traditional sporting approaches with innovative thinking. With a focus on esports and developing markets, Ben is driving a new era of Bastion."

Read Full Bio

Kate Roffey | Director City Economy, Innovation & Liveability at City of Wyndham

"As the former CEO of the Committee for Melbourne, Kate is an expert in strategic and operational planning and delivery, stakeholder management and political strategy. Previously with Tennis Australia, Kate played a leadership role in managing the Melbourne Park Redevelopment and securing $950 million in government funding."

Read Full Bio
Jon Haines

Jon Haines | GM Football Operations at Gold Coast Suns

"Jon’s career has been characterised by leading team improvement and performance in elite sporting environments, with responsibility for all aspects of performance. Jon has had a diverse career, currently holding the role of General Manager Football Operations at the Gold Coast Suns Football Club."

Read Full Bio
Tanya Gallina

Tanya Gallina | GM Strategic Projects at Hawthorn Football Club

"With over 6 years at Hawthorn FC, Tanya now leads key strategic projects at the Club including the establishment of Hawthorn’s VFLW team, development and integration of women’s roles in football, managing a partnership with Hawks Netball and will be reviewing and delivering future business ventures."

Read Full Bio
Jon Burgess

Jon Burgess | Founder at Kwan

"Jon is an international leader in advocacy and relationship management. Jon is also an Advocate-in-Residence for the NBL reporting into the Chairman, Larry Kestelman. His role includes building an independent board to support the organisation’s growth to cement their place in Australia’s sporting landscape."

Read Full Bio

Jeremy Loeliger | CEO at NBL

"Jeremy Loeliger has overseen the League’s commercial transformation, establishing the foundations for a successful and sustainable future for professional basketball in Australia. Mr Loeliger also sits on the Executive Committee of the Victorian Chapter of the Australia China Business Council"

Read Full Bio
Luke Young

Luke Young | Head of Digital at Little Red Jet

"For the last 18 months Luke has been working with NFL & NBA athletes in New York assisting them on their digital products and profiles. As well as assisting multiple brands migrate across onto Snapchat, teaching them how to engage in an ever changing social space."

Read Full Bio

MONEY IN SPORT

14 June 2018
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LATEST ANNOUNCEMENTS

Walt Disney, PGA Tour, FFA, and more join Money In Sport 2018WALT DISNEY, PGA TOUR & MORE JOIN MONEY IN SPORT 2018The latest announcement of speakers for Money In Sport 2018[...]Read More What does it take to turn your idea into a reality?TURN YOUR IDEA INTO A REALITYSQUAREKNOT AUSTRALIA WORKSHOPThe sports technology & startup space has never been so competitive, yet at[...]Read More 7 new speakers announced for Money In Sport 20187 NEW SPEAKERS ANNOUNCED MONEY IN SPORT 2018 We are delighted to announce 7 new speakers for the 2018 Money[...]Read More Australian PGA Championship – Official 2018 PartnerAUSTRALIAN PGA CHAMPIONSHIPOFFICIAL PARTNER OF MONEY IN SPORTMoney In Sport is proud to partner with the Australian PGA Championship for[...]Read More 2018 Naming Rights Partner Announced2018 NAMING RIGHTS PARTNER ANNOUNCEDLONDON FOOTBALL EXCHANGEPress Release: 11 May 2018Money In Sport is proud to partner with the world’s[...]Read More Andrew Westacott Joins Money In Sport 2018ANDREW WESTACOTTCHIEF EXECUTIVE OFFICERAUSTRALIAN GRAND PRIX CORPORATION​ANDREW WESTACOTT JOINS MONEY IN SPORTCEO at Australian Grand Prix Corporation (AGPC)We are happy[...]Read More 2018 DELEGATE PASSES

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Australian PGA Championship – Official 2018 Partner

AUSTRALIAN PGA CHAMPIONSHIP

OFFICIAL PARTNER OF MONEY IN SPORT


Money In Sport is proud to partner with the Australian PGA Championship for the 2018 edition of the leading sports business conference in Asia Pacific. The 2018 Australian PGA Championship will again be held at RACV Royal Pines Resort on the Gold Coast from 29th November - 2nd December.

In partnership with the Australian PGA Championship, Money In Sport is offering the following packages for our 2018 Delegates:

Don't miss World Number 16 Marc Leishman in action at the 2018 Australian PGA Championship at RACV Royal Pines Resort as he tries to finally win a significant title on home soil.

MONEY IN SPORT

11 July 2018
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HAVE YOUR SAY

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