Revolutionary Visionbody ‘PowerSuit’ available in Australia

29 November 2018

Revolutionary Visionbody ‘PowerSuit’ available in Australia

Global training solution to assist in injury recovery, build muscle and burn fat now  available in Australia.

Visionbody Australia is working to change the fitness industry in Australia with the launch of a revolutionary wireless Electro Muscle Stimulation (EMS) training system featuring the ‘PowerSuit’ – an intelligent body suit designed to assist injury recovery, sculpt, shape, and tone the body quickly and effectively. 

The Visionbody PowerSuit offers a plethora of fitness benefits for women and men alike:

  • SAVE Time – only 20 minutes  
  • Defined Muscles through deep muscle stimulation while increasing endurance, strength and mobility. You can get up to 90% of muscles activated
  • Assist injury recovery through the rehabilitation and re-education of wasted or weakened muscles. Train with a system gentle on your joints and in a safe way
  • Reduce back pain and reduce stress tension
  • Help identify, adjust and compensate for muscle imbalances


The innovative body suit which uses the latest German technology, is a powerful yet fun training tool that condenses four hours of conventional gym training into a 20-minute workout session – as led by a dedicated instructor. A  training session wearing the Visionbody PowerSuit is an extremely effective, full-body workout that activates over 90% of muscles all at the same time. Integrated with 20 high-tech pulse patches, the Visionbody PowerSuit stimulates the main muscle groups in the body – while the other muscles get trained automatically. The electrical pulses activate the blood circulation and cell metabolism, stimulating the musculature and connective tissue in its entirety, which helps build lean muscles and eliminate fat cells.

Previously, Electro Muscle Stimulation training required users to wear vests attached to cables, inhibiting movement. The new Visionbody PowerSuit features the latest Bluetooth technology that is free from messy cables, so now users have total freedom of movement for a maximised  20-minute training session. Anyone can afford 20 minutes when it comes to health.

With the widespread adoption of VR there is tons of RnD that we are doing to keep our technology in line with this. Just imagine yourself placed into a game or an appropriate virtual world achieving a task and as you participate the Visionbody PowerSuit applies resistance that will make movements tougher. Watch this space and talk to us if this is of interest.

The Visionbody PowerSuit gives trainers the freedom to easily create customised sessions and plan to meet the goals set by each individual.  Trainers design holistic exercise programs offering strength training, endurance training and cardio to achieve all body goals – from enhancing upper body muscle to achieving flat tummies, reducing cellulite, getting rid of post-natal weight gain and much more. Trainers control the intensity of the impulses on each individual’s bodysuits, depending on their preference and fitness level. Users will expect to see visible results within three weeks, based on two 20-minute sessions a week.

The 20-minute Visionbody programs can include HIIT Training, Anaerobic Training (Strength), Aerobic Training (Cardio), Weight Loss Programs to name a few. Just imagine totally unrestricted exercise indoors, outdoors, gentle on your joints either at the gym or at your workplace during lunchtime while leaving sufficient time to also enjoy your lunch.

For more information about the Visionbody technology on how you can take advantage of it whether you are a boutique gym operator, personal trainer, physiotherapist, a sports club or an investor  simply drop us a line at darko@visionbody.com.au. We have heaps of information on our website visionbody.com.au together with information on our body composition scanner InBalance300 allowing you to monitor your fitness journey cost effectively.

In addition to this we have VisionBody Gym business licensing opportunities available in Australia and if you would like to join our fast growing team please get in touch. This is now available at the new VisionBody Gym powered by VisionBody currently operating in Wollongong, Melbourne and Sydney with Perth to open in early 2019 and followed by another 3 more in WA. We have leasing options available for all of the equipment .Be your own boss and lets us help you build a business that will help you differentiate from the rest.

JOIN OUR NETWORK

SUBSCRIBE

UPCOMING EVENTS

Melbourne, 3 May 2019EXPLORE MONEY IN SPORT EVENTS

LATEST ARTICLES

Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More NEWS HOMEPAGE


Fundraising in Sport

Philanthropy – A new revenue stream for Australian sport

PHILANTHROPY: A NEW REVENUE STREAM

HOW CAN YOUR ORGANISATION CAPITALISE?

In the last four years, the Australian Sports Foundation has raised around $150m for Australian sport. However, sport still receives less than 1% of tax deductible donations in this country. Philanthropic investment in sport can have a profound impact – not just on the physical and mental health of our people, but also on the overall wellbeing of Australian communities – and the Australian Sports Foundation is committed to changing this.

PHILANTHROPY: A NEW REVENUE STREAM FOR AUSTRALIAN SPORT

Sport is part of the Aussie DNA and is central to our nation’s culture. It is at the heart of every community, and brings people from different backgrounds and cultures together in a way that nothing else can. Perhaps above all, it promotes active healthy lifestyles, and inspires our young people to believe that they too can pursue their dreams. Despite these huge social and community benefits, sport has lagged behind other causes in tapping into the philanthropic dollar.

In recent years, the Australian Sports Foundation has been working with sport at all levels to change this – with dramatic results; donations to sport have grown from $17m a year to $45m – but even this represents less than 1% of all money donated in Australia each year, and is well behind the $300m a year that arts and cultural organisations raise from this source, so there is a huge opportunity for further growth.

INCREASED COMPETITION FOR FUNDING

Current trends in sport are creating a more competitive environment for clubs and organisations looking to secure funding. The rapid growth in women's and girl's sport places pressure on existing infrastructure and facilities, and means that clubs and organisations need to be more innovative in their approach to secure funding. 

Developing a fundraising strategy as part of your organisations overall business model will ensure you are not relying too heavily on competitive external sources for funding.

PANEL DISCUSSION: PHILANTHROPIC OPPORTUNITIES

Australian Rugby Foundation
Peter Murphy

Executive Director at Australian Rugby Foundation
Brisbane Broncos
Matthew Lang

Fundraising Manager at Brisbane Broncos

Peter Murphy and Matthew Lang spoke at Money In Sport 2018 on a panel discussion focusing on the opportunities that philanthropy presents to sporting organisations at all levels, and how this can be implemented as new revenue streams. 

How sport can incorporate fundraising into existing operations:

Sports organisations are continuously looking for new revenue streams, but many have yet to recognise how tax-deductible fundraising can contribute significantly to the bottom line. And donations are not limited to cash, but also to equipment and goods.

Tax-deductible fundraising can be successfully achieve at any level – elite, state, district and at grassroots. National and state representative athletes can also fundraise via the Sports Foundation for coaching, travel, equipment and medical costs.

Opportunity that the philanthropic market in Australia presents for sport:

Around $3 billion is donated to tax-deductible causes every year. In 2017-18, $44.7 million was raised for sport via the Australian Sports Foundation which means sport is receiving just 1.3% of the philanthropic market. However, arts and culture raises $300 million every year.

Given Australians love of sport, how sport is a key part of every community throughout Australia, together with the health, social and community benefits sport provides, there is a great opportunity for sport to raise similar or more money than arts and culture every year via tax-deductible fundraising.

JOIN OUR NETWORK

SUBSCRIBE

UPCOMING EVENTS

Melbourne, 3 May 2019EXPLORE MONEY IN SPORT EVENTS

LATEST ARTICLES

Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More NEWS HOMEPAGE

HAVE YOUR SAY

MORE FROM MONEY IN SPORT


Bombers Esports - New Revenue Stream

Diversification of Revenue Streams

DIVERSIFICATION OF REVENUE STREAMS

IN AUSTRALIAN CLUBLAND

12 November 2018
Share0Share0Share0
By Jonathan Harris - Managing Partner at SRi

The extremely competitive Australian sponsorship market and ethical dilemmas surrounding pokie machines or Leagues Club distributions, have pushed the more progressive clubs and teams in Australia to seek new revenue streams in analogous and complimentary areas of business.

Traditional revenue streams in clubland – those including Sponsorship, Hospitality, Membership, Merchandise and match-day – remain critical to a club’s commercial operations, of course, but these streams are increasingly being supplemented by a diverse array of new revenue possibilities.

Pooling Resources for Profit in Multi-Sport Models

Recently there have been numerous formal and informal partnerships and acquisitions across various sport codes in Australia. Examples of these include relationships between Super Netball Teams with both AFL and NRL clubs, ABL and AFL, NBL and AFL and Touch Football and NRL.

Sharing CRM, Data and Fan Engagement Strategies amongst clubs with multi team models such as the Giants, Magpies, Crows or Storm, allow them to have more regular dialogue within their community, and ultimately increase ticketing, membership, merchandise and match-day revenues.
AFLW
GOING ALL IN ON WOMEN'S SPORT

An extension of the multi-sports model is the much-documented increase in profile and commercial outcomes for Women’s sport offerings, with the establishment of AFLW (2017) and Women’s NRL (2018) in addition to the Women’s Big Bash and the W League that precedes these.

The AFLW competition has seen several existing club partners increase their investment to AFLW teams and has also introduced several new partners to the AFL landscape. What is even more encouraging is that some of these AFLW team partners have had such a strong belief in the competition and what the athletes can offer, that they have entered the sports sponsorship environment for the first time.

ESports: Where media, entertainment, technology & sport converge

Another extension of the multi-sport model is the strategic move into esports by multiple clubs and teams. One of the first movers in this space, AFL side Essendon, bought top tier esports team Abyss, and Adelaide Crows have made a similar move with their acquisition of the esports team Legacy.

Their involvement in the rapidly growing esports industry would broaden the scope of these clubs’ fan engagement, brands and commercial platforms. Obviously, esports is hugely popular with millennials and there are enhanced opportunities for current and new corporate partners to engage with younger, digital and social media savvy audiences.

LOOKING TO CHINA AND FURTHER AFIELD

With the Chinese sports industry continuing to grow at impressive rates, the AFL has made strides in introducing the game to this thriving market. With Port Adelaide taking a home game abroad, the club has a fully developed China strategy supported by dedicated Asia Pacific-focused hires. Likewise, the NRL are investigating opportunities in North America, and a number of clubs are looking at the possibility of playing games in new markets.

3 MILLION

Viewers in China for Port Adelaide games in 2017

2.7 MILLION

Viewers in Australia for 2017 AFL Grand Final

With Melbourne Victory set to play their sixth season in the Asian Champions League, and Sydney FC their fourth, both clubs have strategies in place to increase networking for Asian business both domestically and overseas.

As their exposure in Asia continues to grow, both clubs have recognised the need to engage with, and commercially target, the Asian market. Melbourne Victory’s signing of Japanese superstar Keisuke Honda represents an exponential opportunity for the club and League to make a bigger impact on the Asian market.
SRi Executive

ARTICLE By Jonathan Harris

Jonathan Harris is the Managing Partner, Australia and New Zealand, of SRi. Jonathan specialises in commercialisation across the convergent industries of Sports, Media, Entertainment and Content.

Jonathan advises on executive and retained search assignments for Australia’s sports, media and entertainment industry, and leads consulting and advisory projects related to broader HR, People and Structure.

JOIN OUR NETWORK

SUBSCRIBE

UPCOMING EVENTS

Money In Sport: PerthEXPLORE MONEY IN SPORT EVENTS

LATEST ARTICLES

Fremantle CEO joins Money In Sport: PerthRead More Money In Sport heads to Perth during city’s biggest sporting weekRead More I’ve invented a new word: SponsTechRead More Philanthropy – A new revenue stream for Australian sportRead More Fremantle CEO joins Money In Sport: PerthRead More Money In Sport heads to Perth during city’s biggest sporting weekRead More I’ve invented a new word: SponsTechRead More Philanthropy – A new revenue stream for Australian sportRead More NEWS HOMEPAGE

HAVE YOUR SAY

MORE FROM MONEY IN SPORT


Networking function at Money In Sport Conference

Money In Sport Networking Lounge Presented by Telstra & Akamai

MONEY IN SPORT NETWORKING LOUNGE

HOSTED BY TELSTRA & AKAMAI

Money In Sport will provide delegates with even more opportunities to network and start building relationships throughout the 2018 Conference. We are delighted to announce that part of our partnership with Telstra and Akamai will see a dedicated Networking Lounge at Money In Sport 2018.

Delegates will have access to this private lounge throughout the conference to discuss new deals and opportunities away from the main conference area. 

“Telstra and Akamai are the winning team behind live sports broadcasting and streaming services both domestically and internationally. We’re thrilled to share our joint knowledge, expertise and success supporting live sports contribution and distribution over many years.”

- Karen Clark, Head of Sales – ANZ, Telstra Broadcast Services
Telstra Networking Lounge
Telstra brings innovative technology, capability and talent from across the globe to enable our customers to thrive in a connected world.

Telstra Broadcast Services has the winning blend to contribute millions of hours of live sports to audiences in Australia and around the world through our global media networks, broadcast operations and field operations plus the support of 24/7 bookings and engineering teams.  

Akamai is the world’s largest and most trusted cloud delivery platform, making it easier for its customers to provide the best and most secure digital experiences on any device, anytime, anywhere.

Akamai’s massively distributed platform is unparalleled in scale with over 200,000 servers across 130 countries, giving customers superior performance and threat protection.

NETWORKING OPPORTUNITIES AT MONEY IN SPORT 2018

Each year, we hear amazing feedback from our delegates around the networking opportunities that Money In Sport provides. Countless new business deals begin as discussions at Money In Sport, so we've taken this to new heights in 2018 to include a dedicated space for networking and private discussions.

Network with industry leaders and decision makers at Money In Sport 2018 and start the discussions that will lead to new deals and opportunities for 2019. 

Delegate Passes Available Here
Networking function at Money In Sport ConferenceMoney In Sport 2018

MONEY IN SPORT

5 November 2018

2018 MAJOR PARTNERS

Alfa-Romeo-2018-Presenting-PartnerDiscover Queensland

JOIN THE NETWORK

LATEST ANNOUNCEMENTS

2018 MAJOR PARTNERS

Discover Queensland

JOIN THE NETWORK

HAVE YOUR SAY

MORE FROM MONEY IN SPORT


Behind The Scenes Experience

Behind The Scenes at the Australian PGA Championship

BEHIND THE SCENES

AT THE AUSTRALIAN PGA CHAMPIONSHIP

A MONEY IN SPORT EXCLUSIVE

Delegates will be transferred to the Australian PGA Championship at RACV Royal Pines Resort to experience a behind the scenes workshop. 

Guests will enjoy a tour of TV productions, commentary and media centre, gaining an insight of how event organizers maximize sponsor returns whilst delivering a broadcast that reaches over 450 million homes across the world.
Behind The Scenes Experience
KEY LEARNINGS

  • Event production
  • Maximizing sponsor return on investment
  • Broadcast integration

SESSION DETAILS

This exclusive session will run during the lunch/workshop break on Day Two, between 12-2 pm.

Transport to and from RACV Royal Pines Resort is included as part of your Delegate Pass. 

This Behind The Scenes Experience is included in your Delegate Pass, so there is no extra cost for Money In Sport Delegates.

HOW TO REGISTER

This is a brand new workshop experience for the 2018 Money In Sport Conference

The session is limited to 20 delegates, and bookings are essential prior to the conference. 

Registrations will open one week prior to the conference.

*NOTE: Session is only available to 2018 Money In Sport Delegates

ARE YOU A KEEN GOLFER?

Money In Sport 2018 has a strong focus on golf with speakers from the PGA TOUR and President's Cup, as well as a number of opportunities to get your golfing fix throughout the week.
2018 Australian PGA Championship
2018 Australian PGA Championships

All Money In Sport Delegates receive a complimentary One Day ticket to attend the Championship, as well as discounted pricing on all Hospitality Packages for the weekend. 

For full event & ticketing details, follow the link below.

2018 Money In Sport Golf Day

Want to start networking and building relationships before the conference? The Money In Sport Golf Day is a chance to enjoy one of the best courses in Queensland with other delegates, then head straight to the Welcome Drinks at The Star!

The Golf Day commences at 11:30am on November 28th and is held at Lakelands Golf Club, in partnership with Golf Genius Software. 

Bookings are essential. Price for Money In Sport Delegates is $99.00.

MONEY IN SPORT

31 October 2018

2018 MAJOR PARTNERS

Alfa-Romeo-2018-Presenting-PartnerDiscover Queensland

JOIN THE NETWORK

LATEST ANNOUNCEMENTS

2018 MAJOR PARTNERS

Discover Queensland

JOIN THE NETWORK

HAVE YOUR SAY

MORE FROM MONEY IN SPORT


Blockchain Technology & Sport

Fuel Games: Pioneering Blockchain & Esports

THE WORLD'S FIRST BLOCKCHAIN BASED ESPORT

CO-FOUNDERS OF FUEL GAMES JOIN MONEY IN SPORT 2018

30 October 2018

Money In Sport is delighted to announce that the Co-Founders of Fuel Games, James and Robbie Ferguson, will be speaking at the 2018 Money In Sport Conference. 

The Australian brothers, James and Robbie Ferguson, have been generating a huge amount of media attention worldwide after a hugely successful pre-sale event. Their innovative technology not only has huge potential for esports, but could lead the way to turn the blockchain into something much more real for a number of industries where traditional assets could be represented by digital tokens. 

FUEL GAMES

Fuel Games is a blockchain technology firm pioneering true ownership of digital assets in video games, backed by leading companies such as Coinbase. Its in-house flagship game, Gods Unchained, has had the most successful pre-sale out of any blockchain game, with Forbes calling it “the world’s first blockchain-based esport”.

A unique item within the game auctioned for $62,000 USD in August this year. They’re working on exciting announcements to partner with large gaming studios, esports leagues and traditional sports IP owners in order to create true ownership of digital collectibles and assets.

WORLDWIDE MEDIA ATTENTION

The brothers have generated a huge amount of attention around the pre-sale of Gods Unchained. This attention has not only come from within the blockchain and esports communities, which are similar in demographics, but has crossed over to mainstream media with articles in The Financial Review, Forbes and Venture Beat to name a few. 
As featured in The Financial Review
The pair have attracted $2.4 million in funding for their venture, with Continue Capital and Nirvana Capital leading the seed round, which also had participation from Sora Ventures and Coinbase.

- Financial Review | July 9, 2018
As featured in Forbes
We decided to build Gods Unchained because we felt based on what we had learned that we could provide a high-quality competitive gaming experience to actually show the disruptive benefits of the technology.

- Forbes | July 16, 2018
As featured in Venture Beat
All sorts of assets are going to end up being represented as digital tokens on the Ethereum blockchain or other blockchains like it. Traditional assets like securities, stocks, bonds, debt instruments, software licenses, and video game items will be sold through blockchain tokens.

- Venture Beat | September 24, 2018
As featured in Coin Desk
Down the line, some investors believe that NFTs enable use cases far more valuable and consequential than gaming: real estate, precious metals and other assets could be tokenized, enabling investors to buy smaller, more liquid stakes in these assets.

- CoinBase | August 24, 2018

CRACKING THE CODE: Blockchain TECHNOLOGY & SPORT

Money In Sport 2018: Day One, 10:45am 

James and Robbie Ferguson discussed the future potential of blockchain technology in esports, and how this is breaking into mainstream sport. Watch their full session from Money In Sport 2018 below.
Co-Founder at Fuel Games

JAMES FERGUSON

CEO & Co-Founder at Fuel Games

James co-founded Fuel Games with his brother Robbie. For their first title they built Etherbots, an on-chain, multiplayer strategy game which broke the record for the largest pre-sale for a blockchain game. 

Fuel Games has grown to more than 20 employees, and their new title Gods Unchained is the first console quality game that runs on the blockchain, having made over $3M revenue in three months.
COO & Co-Founder at Fuel Games

ROBBIE FERGUSON

COO & Co-Founder at Fuel Games

Robbie co-founded Fuel Games with his brother James. Robbie led the blockchain development of Etherbots, architecting and developing both the provably fair smart contracts and the User Experience for interacting with them.

Robbie also designed the marketing campaigns which led to sold out sales and both games breaking the records for the most successful blockchain game sales.

JOIN OUR NETWORK

SUBSCRIBE

UPCOMING EVENTS

Melbourne, 3 May 2019EXPLORE MONEY IN SPORT EVENTS

LATEST ARTICLES

Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More NEWS HOMEPAGE

HAVE YOUR SAY

MORE FROM MONEY IN SPORT


Back to the Stadium - Money In Sport

Bringing Fans Back To The Stadium

BACK TO THE STADIUM

INNOVATING THE IN-STADIUM EXPERIENCE

24 October 2018

Traditionally, sports fans would seek no alternative in attending a stadium to watch their favourite team play. Today, fans are more spoilt than ever with TV & mobile offerings, and the need to attend a stadium week in week out no longer exists. 

At Money In Sport 2018, we'll delve into the innovative methods being used around the world to improve the in-stadium experience and bring fans back to the stadium.

2018 Money In Sport Delegate Passes available here.

THE DWINDLING CROWDS

Something appears to be missing in Australian sports: the crowds. In the major sporting codes, AFL, Cricket, NRL, A-League, and Super Rugby, the average crowds peaked in the past and are all trending downwards. Meanwhile, live viewing on TV and other media remains strong, despite fragmentation of the audience.

In fact, the truth is more complicated than that as Australian sports leagues still boast two of the top 10 most attended sports leagues globally:

  • #4 is AFL is #4 with over 36,000 average attendees
  • #9 is Cricket (big bash) with over 26,000

So what is going on?

AUSTRALIA'S STADIUM PAIN

Poor city planning makes a great sporting event difficult to achieve. In Melbourne, the Stadia are in a central precinct with good public transport links. Sydney has never been like that, and to successfully host the Olympics, the city basically shut down, and the transport network was redesigned for 2 weeks.

By contrast, in the US an NFL stadium is a privilege, not a right, to be attracted, financed and planned by the highest levels of city government to ensure that the team will be well supported and attended.
Mercedes Benz Stadium - Atlanta
Mercedes-Benz Stadium: Home of the Atlanta Falcons

AN EXPERIENCE TO REMEMBER?

Given our lounge rooms or home theatres can offer high definition, close-ups and replays, perhaps it is no surprise that the Australian stadium experience is in decline.

Too often, the transport system, stadium facilities and the sport are not integrated and do not offer a great, or even good, consumer experience.   The best live sporting experience should create “inspiring memories” with different attributes combining to an integrated experience. 

CONFERENCE SESSION: BACK TO THE STADIUM

Money In Sport 2018 - Day Two 11:30am

Featuring a Keynote Presentation & Panel Discussion

Stadium operators around the world are using innovative methods to bring fans back to the stadium. This session at Money In Sport 2018 highlights these as our speakers discuss how stadiums can create an experience to remember.
Ian Clarke - Money In Sport

Ian Clarke

Managing Director at CSVentures

Ian is the Managing Director of CSVentures, an investor and advisor to early-stage technology companies, and an experienced company Director. 

Ian presented the Keynote Presentation for this session at Money In Sport 2018 - Watch the full session below.

JOIN OUR NETWORK

SUBSCRIBE

UPCOMING EVENTS

Melbourne, 3 May 2019EXPLORE MONEY IN SPORT EVENTS

LATEST ARTICLES

Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More NEWS HOMEPAGE

HAVE YOUR SAY

MORE FROM MONEY IN SPORT


Twitter Joins Money In Sport 2018

TWITTER JOINS MONEY IN SPORT

LEADING PLATFORM FOR SPORTS NEWS, CONVERSATION & BROADCASTING

We are delighted to announce that Twitter will be hosting an exclusive panel at Money In Sport 2018 as part of our continued dedication to bringing our delegates the ultimate sports business conference.

Twitter has become part of the fabric of sport, whether it is breaking live news, fan conversation around live events or in recent times, the live broadcasting of sporting events, there is no doubt that Twitter has become the leading social media platform for sports content.

Joining us at Money In Sport will be Olly Wilton, the Head of Sports Partnerships at @TwitterAU & Maurizio Barbieri, Twitter’s Head of Sports Partnerships for SEA and Greater China.

EXCLUSIVE CONFERENCE SESSION: PRESENTED BY TWITTER 

Featuring Olly Wilton & Maurizio Barbieri
Head of Sports Partnerships

OLLY WILTON

Head of Sports Partnerships for Twitter Australia

Olly Wilton works with Australia and New Zealand's sports leagues, teams and broadcasters to bring  their fans closer to the action and help their content go further and faster. 

Olly has been with @TwitterAU since they opened their doors in Sydney in 2013.
Head of Sports Partnerships

MAURIZIO BARBIERI

Head of Sports Partnerships for Twitter SEA & Greater China

Maurizio grows conversations, communities, and revenue opportunities for Twitter’s sports partners by creating a lineup of programs to satisfy content hungry audiences in South East Asia.

Money In Sport continues to bring its delegates the leading minds and decision makers in the sporting industry and we are delighted to have the involvement of one of the leading worldwide brands. 

Join the conversation with Twitter at Money In Sport 2018.

MONEY IN SPORT

17 October 2018

2018 MAJOR PARTNERS

Alfa-Romeo-2018-Presenting-PartnerDiscover Queensland

JOIN THE NETWORK

LATEST ANNOUNCEMENTS

2018 MAJOR PARTNERS

Discover Queensland

JOIN THE NETWORK

HAVE YOUR SAY

MORE FROM MONEY IN SPORT


Engaging & Connecting With Millennial Sport Fans

MILLENNIAL SPORT FANS

ENGAGING A NEW GENERATION

09 October 2018

Millennial marketing is something that all brands are striving to perfect, but many are using out-dated strategies that do little to connect or engage with consumers in this key demographic (those born between the early to mid 1980s and 2000).

Less Viewers, But More Fans Than Ever

Millennials are seen by many brands to be a hugely lucrative market. They are the highest spending demographic, the second largest generational group, highly engaged online and can also be very loyal customers. But there is a growing concern that Millennials are engaging less and less with sport and sport-related content as major sports around the world see younger viewers tuning out. 

But this doesn't mean that Millennials aren't just as mad about sports as older generations; in fact it's almost the opposite. Millennials are just as passionate about sport as older generations, the thing that's changing is how they consume sport. 

The Fans Are Still There, Brands Just Need New Ways To Engage Them

Television ratings for the NFL 2016-17 season declined 9% for Millennials. While in the same year, the number of Millennials actually watching the NFL increased. Similar trends can be seen across all major American sports.

This is enough to show that sport fans are just as thirsty as ever for content, we just need new ways to engage them.

Traditional strategies, traditional media and traditional content isn't connecting with this audience. But labelling Millennials as just 'digital consumers' is looking at it too simplistically. 

Where Are These Millennial Sport Fans?

One mistake most brands and marketers make is thinking that Millennials are the only ones online. This isn't true, in fact older generations (particularly Gen X fans) spend just as much time as Millennials checking scores and watching highlights on apps and websites.

The key difference is in streaming live sport (both legally and illegally) and their use of social media for sport content. Research from McKinsey shows that Millennials spend twice as much time streaming sport online compared to Gen X, and significantly more follow sports on social media - particularly Instagram, Snapchat and Twitter. But Facebook still leads the way here and is widely used by consumers of all ages. 
ESports now key for engaging Millennials
Esports Now Key To Engaging Younger Millennials

The average age of the Australian esports fan is 26, older than you might have thought, but also right in the middle of the Millennial demographic. In fact, Millennials make up 66% of all esports fans. With a global economy predicted to be worth around $1.49 billion USD in 2020, esports is no longer a niche audience. 

Despite a common belief that the esports audience is completely anti-advertising, the most recent research by Nielsen actually shows that fans are open to brand partnerships and see it as way of engaging with and considering new brands - as long as they are relevant. 

Millennial Marketing At Money In Sport

Money In Sport will feature speakers who are experts in influencer marketing, content creation and engaging millennials across different platforms, providing exclusive insights on how your brand can create meaningful engagement with this demographic.

Esports also presents a huge opportunity for brands to engage with younger Millennials. Money In Sport 2018 will be focusing on how brands and organisations can monetise esports and start connecting with this demographic.

CONFERENCE SESSION:

CONTENT FOR THE NEW GENERATION

Day One: Money In Sport 2018

How will your organisation engage and connect with a new generation of fans? View the whole session from Money In Sport 2018 below. 

JOIN OUR NETWORK

SUBSCRIBE

UPCOMING EVENTS

Melbourne, 3 May 2019EXPLORE MONEY IN SPORT EVENTS

LATEST ARTICLES

Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More Philanthropy – A new revenue stream for Australian sportRead More Diversification of Revenue StreamsRead More Fuel Games: Pioneering Blockchain & EsportsRead More Bringing Fans Back To The StadiumRead More NEWS HOMEPAGE

HAVE YOUR SAY

MORE FROM MONEY IN SPORT


Startups & Venture Capital in Sports Tech

Venture Capital at Money In Sport 2018

VENTURE CAPITAL

GROWING INVESTMENT IN STARTUPS & SPORTS TECH

26 September 2018

Since 2012, investment in sports related startups has been growing at almost 30% year on year. One of the major areas for investment has been sports tech, and as an industry that is changing everything from how athletes train to how fans engage and consume sport, the level of investment in this space is only going to increase.

Money In Sport 2018 will have a major focus on investment in sport and technology, including sessions on venture capital and startups featuring leading entrepreneurs in sport and business.

Find out how investment in startups and new technology is shaping the future of sport.

2018 Money In Sport Delegate Passes available here.

CONFERENCE SESSION: THE FUTURE OF SPORT

Day One 9:30am - Money In Sport 2018

Some of the sharpest minds in the business of sport, David Meltzer & Joey Brander, will take a look at what 2019 and beyond will bring for the sports industry.
Joey Brander - President at First Serve Partners
Joey Brander, President at First Serve Partners

JOEY BRANDER

Combining over a decade of experience with an ability to uniquely engage the millennial demographic, Brander has consulted for multiple Fortune 500 companies with a focus on creating sports and entertainment content.

Brander is currently the President/Managing Partner of First Serve Partners, a leading venture capital firm that invests in sports, media, entertainment, and technology for emerging generations.

WORKSHOP: WHAT DOES IT TAKE TO TURN YOUR IDEA INTO REALITY?

Featuring Patrick Schilling & Michael Seder from Squareknot Australia

Money In Sport presents a dedicated workshop for entrepreneurs and investors in sport. The session will be hosted by Squareknot Australia, who are bridging the gap between growth companies and investors.

This workshop will provide delegates with expert advice to ensure your startup gets the best possible funding.

MONEY IN SPORT

2018 MAJOR PARTNERS

Alfa-Romeo-2018-Presenting-PartnerDiscover Queensland

JOIN THE NETWORK

LATEST ANNOUNCEMENTS

2018 MAJOR PARTNERS

Alfa-Romeo-2018-Presenting-PartnerDiscover Queensland

JOIN THE NETWORK

HAVE YOUR SAY

MORE FROM MONEY IN SPORT