Noda is the founder and Managing Director of Max Events, Australia’s leading provider of Sports Presentation, Match Day Entertainment and Fan Engagement partnering with some of Australia’s most successful clubs and leagues to create memorable match day experiences.

With over 25 years in Sport, Noda worked at club level at Hawthorn Football Club managing the Club’s successful expansion into Tasmania before establishing his own business in 2002 to capitalise upon the growing need for a specialised and experienced events service offering within the Sports and Entertainment Industry.

Over the past 16 years Max Events has grown significantly boasting an enviable client list amongst iconic Australian sporting brands – Football Federation Australia, Basketball Australia, Netball Australia, Melbourne Victory, Melbourne Storm, Hawthorn Football Club, Sunshine Coast Lightning Netball, North Melbourne Football Club and Magpies Netball.