Luke has worked in the sport and entertainment industry for the past 20 years, across five continents. He joined Football Federation Australia in February 2014 as Head of Commercial and Media Rights after 7 years as Cricket Australia’s Head of Commercial Marketing, and 2 years as Head of Commercial and Marketing at Athletics Australia prior to that.
In his role at FFA he oversees football’s domestic and international broadcast and digital rights and the code’s commercial business including sponsorship and licensing. Luke’s commercial success has been achieved through a single-minded customer focus, creating value through fan engagement in an uncluttered brand environment.
During his time in sport, Luke has had unique experience in creating new properties, including developing the commercial model for the KFC T20 Big Bash League and through the establishment of football’s Westfield FFA Cup. He has also worked as a consultant with a range of sports and entertainment organisations in China, India, South Africa and the UK, as well as with clients in the USA, Middle East and across Asia.
